Earlier this month, Kraft Singles cheese slices became the first food—ever—to be officially endorsed by the Academy of Nutrition and Dietetics (AND). As members of the AND (and proud supporters, we might add), we, like most dietitians, did a double take. A food that is similar to cheese, but not quite cheesy enough to actually be called cheese, is the first food to proudly display the name of Kids Eat Right. Really?
We weren’t the only ones to notice. The news media exploded with articles on what appeared to be an endorsement of processed food. And in response, the AND wrote the following: